Why choose SMS?
While over-the-phone or face-to-face surveys can be costly and time-consuming activities, bulk SMS provides a quick, efficient and affordable method for conducting surveys.
Some of the benefits of using bulk SMS for your next survey include:
- High response rates
With the average mobile phone user picking up their phone more than 1500 times a week, and with 98% of text messages opened, sending SMS online using an enterprise SMS solution is an effective way to increase your survey responses. Interestingly, market research specialists, Ipsos MORI, also found that 95.3% of consumers said they would respond to SMS surveys, which is much higher than any other platform.
- Fast engagement
Not only do SMS surveys increase total responses, but the time in which responses are gathered is also improved. 95% of SMS messages are opened within minutes of being received and the average response time for SMS is just 90 seconds. Email, on the other hand, receive an average response time of 90 minutes (that’s if there’s a response at all!). This speedy turn around allows businesses to access feedback faster and deliver better results to their consumers by making necessary changes to their goods or service.
- Greater accuracy
SMS surveys can result in more meaningful and accurate responses as customers are inclined to answer questions more honestly than they would when face-to-face or over the phone. This makes SMS online services a highly effective method to find out what your customers really think.
- Easy to use
A good SMS solution makes sending surveys a quick and simple process. This means, by using a platform such as 123-txt, you could have your next SMS survey up and running in just minutes and be set to send and respond automatically. In contrast, door-knocking and cold calling can be a long and drawn-out process, requiring hours of employees’ time and energy with often minimal returns.
- Most cost effective communications channel
At just a few pence per message, and with minimal time and resources required to create and send an SMS campaign, bulk SMS is a highly cost-effective way of contacting a mass database. What’s more, with higher response rates and more accurate information, the ROI from an SMS survey is likely to be much higher than its counterparts
More Information on SMS Surveys
For more information, please see our SMS Surveys page – click here.