After an initial scoping meeting, it was agreed that ProcessFlows’ 123-txt solution would be able to meet the existing requirements, as well as provide the opportunity to grow and adapt in the future if required. Whilst 123-txt, a cloud-based SMS system, possesses a rich feature set accessible via a web-based interface, it was the ability to seamlessly integrate with Pontins’ existing systems in order to ‘text enable’ them that was crucial.
By utilising 123-txt’s wide range of APIs, Pontins were able to set up automated application-to-person SMS messaging to provide personalised confirmation messages and other notifications as part of their reservation system, PEARS. This meant that quality of service was improved whilst simultaneously freeing up time for staff.
In addition to system interoperability, flexibility was a key requirement. As 123-txt is built to be highly scalable, it was also well equipped to meet Pontins’ changing needs and seasonal demands. As an enterprise solution it was comfortable handing high traffic during peak periods and the flexible and competitive pricing means that 123-txt always provides excellent value for money with users only paying for the messages they send.
After a smooth integration with what Karen Pownall, Head of Group IT, Projects & Compliance at Britannia Hotels, described as ‘a very quick process’, we are excited to see how Pontins will continue to use SMS to further innovate and improve their already excellent customer service offering.