The utilisation of Alphanumeric ID’s has also allowed Homebase to ‘brand’ their outbound messages. This means that when a message is received by a customer it will show HOMEBASE instead of a mobile number, improving confidence in the authenticity of the message and increasing brand recognition.
The 123-txt SMS Gateway has also been integrated into a number of Homebase’s IT systems to provide systems alerts and notifications for staff internally. The ability to immediately notify the relevant individuals in cases of system changes or failures has become an important element of the business continuity strategy.
123-txt: the clear choice
In addition to meeting the existing requirements and providing opportunities to grow beyond them, the proven reliability of 123-txt stood out.
Homebase send over 100,000 messages each month and due to the headroom possessed by 123-txt, even in instances of very high volumes being transmitted simultaneously, messages are always sent out immediately and usually arrive at the recipient’s handset within a handful of seconds.
This led Darrin Knowles, IT Operations Manager at Homebase, to describe 123-txt as “one of those systems that can be relied upon to sit in the background and just work. Once it’s set up and configured you no longer need to worry about it.”