Being able to communicate effectively with their community is a high priority for the college.
Snail mail and email have slipped from popularity. Text has grown to become one of the most popular ways to keep in touch, so introducing SMS into the college’s communications infrastructure was an obvious step.
Text is more or less instant; it’s convenient, direct and unobtrusive. It would provide an ideal way for personal tutoring staff to notify students of any class time or location changes, last minute cancellations and reminders. If a tutoring appointment is missed, simply because a student forgot, staff time is wasted and this ultimately affects the bottom line.
Robin Gadd, MLE Manager at Brockenhurst College said “Bums on seats in classrooms means money for the college, so it’s essential that we make every effort to minimise no-shows and enhance the way we support our students. Text messaging will help us to achieve this and more … students will also be able to sign up for text alerts on future courses, events and special offers from the college.”